About US

Welcome to BeneiceDo, where elegance meets innovation in the heart of Shenzhen, China's renowned fine jewelry capital. As the birthplace of 70% of the world's lab-grown diamonds, Shenzhen stands as a beacon of craftsmanship and technological advancement, and we are proud to be at its center.

Our Story

Founded by Martin Ding, BeneiceDo was born from a vision to revolutionize the jewelry industry by making exquisite, high-quality jewelry accessible to everyone. With our headquarters in Hong Kong and a state-of-the-art production base in Shenzhen, we leverage this unique advantage to offer unparalleled luxury at exceptional value.

Our Business Model: Factory to Customer (FtoC)

At BeneiceDo, we believe that luxury should not come at a premium price. Our Factory to Customer (FtoC) model eliminates the middlemen, allowing us to deliver our stunning pieces directly from our production facilities to your doorstep. This approach ensures that you enjoy the same exceptional quality as leading retailers, but at prices at least 50% lower. By passing the savings from reduced operational and advertising costs directly to our customers, we make luxury accessible to all.

The Beauty and Value of Lab-Grown Diamonds

Lab-grown diamonds, also known as man-made or lab-created diamonds, are produced in a laboratory setting without the negative environmental or human toll of mining. These diamonds are physically and chemically identical to mined diamonds, both scoring a perfect 10 on the Mohs scale. The only difference is their origin.

Lab-created diamonds undergo the same growth process as mined diamonds. Carbon atoms bond under high temperature and immense pressure to form a crystalline lattice structure. Once fully formed, they are cut and polished to reveal maximum brilliance. Available in a variety of colors and clarity grades, lab-grown diamonds offer the best value for anyone interested in real diamonds.

Why Choose Lab-Grown Diamonds?

By selecting a lab-grown diamond, you are enjoying the beauty of a diamond without the human and environmental toll of mining. You get more carats, more brilliance, and more sparkle at a lower price point. Lab-grown diamonds offer numerous benefits:

- No Human or Environmental Toll: Enjoy peace of mind knowing your diamond is ethically sourced and environmentally friendly.
- Approachable Price: Our diamonds are priced significantly lower than mined diamonds, making luxury more accessible.
- No Middlemen Markups: Our FtoC model ensures you get the best value without unnecessary markups.
- Zero Carbon Emissions: Our sustainable practices mean your jewelry has a minimal environmental footprint.

Certified Quality

Lab-grown diamonds can and should be certified. Just like mined diamonds, they go through a rigorous grading process that considers the 4Cs—cut, color, clarity, and carat weight. This certification ensures you receive a diamond of the highest quality and value.

Our Commitment

At BeneiceDo, we are more than just a jewelry brand; we are a movement towards a brighter, more sustainable future. At the end of 2024, we have since expanded to serve our global customers online. Join us in celebrating the perfect fusion of tradition and innovation, and discover jewelry that is as unique and extraordinary as you are.